US market

In the first quarter of 2025, the import volume of US clothing increased by 9.2% year-on-year, maintaining the trend of continuous growth in recent quarters, and the import value increased by 10.96%. The import volume and unit price of some categories increased. Major categories such as cotton, wool and man-made fiber clothing have all seen significant growth.

In the first quarter, the import volume of cotton clothing in the United States increased by 11.6% compared with the fourth quarter of 2024, and the import value increased by 11.56%. The import volume of chemical fiber clothing increased by 7.65%, but the import value increased by 10.72%, because the unit price of chemical fiber textiles increased by 2.86% overall.
The import volume of wool clothing increased by 21.6%, but the import value was only 4.37%, because the unit price fell by 14.17%, indicating that price competition is fierce or procurement has shifted to low-cost products.
(For example: Dongguan wool textile industry has fierce export unit price competition)
Overall, US clothing imports remained active in the first quarter of 2025, with cotton clothing imports being the main growth driver, and chemical fiber and wool clothing also grew to varying degrees. Changes in unit prices for different categories suggest that subtle changes in purchasing strategies and consumer preferences may affect future market dynamics. In the first quarter of 2025, Vietnam ranked first in the value of US apparel imports. The US imports of Vietnamese apparel increased by 9.14% year-on-year, and the value increased by 13.98%, exceeding China's 2.30% and 4.11%, and the import volume and import value accounted for 19.33% and 17.47% respectively. China accounted for 30.52% of US apparel imports, but only 17.94% of imports. Vietnam continued to make steady progress in terms of quantity and value.